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戴大西虎吃海喝
 · 北京  

春节期间,昂跑香港两家店销售额(or 坪效?)排名全球最高。
深圳旗舰店目前是中国最大的店(802平,也不算太大),更多年轻消费者,服装销售占比达到20%(昂跑整体为6%)
This momentum carried into a very strong Chinese New Year performance. with in-store traffic in China more than doubling relative to our baseline. During the holiday, we saw our highest productivity globally in two of our Hong Kong stores, and a stellar performance in our recently opened Shenzhen flagship, our largest retail store in China. This location is capturing a high share of GenZ consumers and delivering an over 20% apparel share.

@戴大西虎吃海喝 :$昂跑(ONON)$
“大部分昂跑的消费者真的不跑步”、“昂跑明明一直在做运动向的营销推广,为什么最后可以让这些完全不跑步的人趋之若鹜?”、“为什么那么多人商务接待穿昂跑?
1、运动鞋比较舒适,
2、昂跑的运动风没那么浓烈,商务穿很合适;
3、本身是瑞士品牌,比较有格调;