$比亚迪(SZ002594)$ $福特汽车(F)$ 道格是Model 3的首席工程师，曾在苹果从事汽车项目。他是AOS的第一代软件设计师之一。在他职业生涯的早期，他还设计了赛格威。他一次又一次地处于许多技术革命的最前沿。我问他：“为什么福特做不到？”他就像，'吉姆，你的零件发布系统，你的IT，你的CAD设计系统已经25年没有竞争力了。你不可能用那个打败比亚迪。你需要真正的专业知识”
Ford CEO Jim Farley has long made it quite clear that he views Chinese automakers as The Blue Oval’s chief rivals, based on the fact that the vehicles coming from that country these days are light years ahead in terms of quality and technology. In fact, Farley has gone so far as to say that Ford 网页链接{doesn’t have a future} if it can’t figure out a way to compete with those Chinese rivals, even if none of them currently sell vehicles in the U.S. Recently, the executive touched on that particular subject once again.
“I went to [Executive Chairman] Bill Ford, the board, and my team. I said, ‘I love you guys, but I don’t think we can do this.’ The decision I arrived at, which was highly informed by meeting Doug Fields, was that we had to do it completely separately,” Farley said during a recent appearance on 网页链接{The Verge‘s Decoder podcast}, speaking about the decision to bring in Fields as Ford’s chief EV, digital and design officer some time .
“Doug is a Model 3 chief engineer and worked on the car project at Apple. He was one of the first-generation software designers in AOS. He also designed the Segway early in his career. He’s been at the forefront of a lot of technology revolutions time and time again. I asked him, ‘Why can’t Ford do it?’ He’s like, ‘Jim, your part release system, your IT, your CAD design systems are 25 years uncompetitive. There’s no way you can beat BYD with that. You need real expertise.'”
It’s a pretty revealing admission from Farley, but also not surprising given his recent comments. Earlier this year, 网页链接{he also said} that Chinese EVs and “their cost, their quality of their vehicles is far superior to what I see in the west,” referring to those companies 网页链接{The Blue Oval’s chief rivals}. In this same interview, Farley also said that “the Chinese are the 700-pound gorilla in the EV industry,” adding “there’s no real competition from Tesla, GM, or Ford with what we’ve seen from China. It is completely dominating the EV landscape globally and more and more outside of China.”