孩子宝的失败教训和对泡泡玛特的启示@林文丰 : 孩子宝的失败教训和对泡泡玛特的启示 孩子宝 100 亿美金市值 4 亿美金净利润 最近几年有亏损 孩之宝 (Hasbro) 做对了什么? (The Blueprint for Success) Hasbro's history contains the "holy grail" strategy for any toy and IP company. 创造并拥有了永恒的自有IP (Creating and Owning Evergreen IP):这...